In other words: topics with search traffic potential. Enter one or a few relevant words or phrases into Ahrefs Keywords Explorer , then choose one of the keywords ideas reports to see hundreds or thousands of ideas. This gives you a manageable list of low-competition topics with decent search volumes.
Filtering for Keyword Difficulty KD only gives a rough sense of difficulty. You should always analyze the search results manually to judge real-world difficulty and search intent before targeting a keyword. Further prioritize your list of topics by focusing on those with high business value i. In the end, traffic is a vanity metric. There is no point in driving a lot of traffic to your site unless that traffic somehow translates into revenue. The very best topics strike a balance between high traffic potential, low competition, and high business value.
Content Explorer is a searchable database of over a billion web pages. To find low-hanging content ideas that are easy to rank for, search for a broad topic and apply two filters:.
This will give you a list of relevant pages that get lots of organic traffic while having few or no backlinks. Scroll through these pages and look for topics with business value that make sense to cover.
Learn more about content creation in our step-by-step guide to writing a blog post that ranks. Guest blogging is a tactic where you write for other blogs.
The biggest challenge with guest blogging is finding blogs that are willing to accept your guest posts. The problem? This is tedious and time-consuming. Plus, if everyone follows the same process, then everyone finds the same opportunities. As a result, editors of these sites often receive more pitches than they can handle and so ignore many of them. How can you solve this problem? The easiest way to do this is with Content Explorer.
Too many? To learn more about guest blogging, read our guide on how to do guest blogging at scale. Most people write guest posts solely for links. While trying to promote a customer-loyalty SaaS, I wrote a post about Reddit marketing that linked back to a post about Instagram. No business value whatsoever. Luckily, Tim showed me that to get traffic from your guest posts, you have to write about relevant topics and pitch your product or service in the post itself.
Just mention your product or service where relevant. Recently, we launched Content Explorer 2. As part of the launch, I did a few videos for SEO-related Facebook groups , where I explained how to take advantage of these new features. It is. There is no quicker and better way to get booted and banned. That means you can respond to existing questions in your niche, establish your authority, and generate some traffic for your website along the way.
But, Quora views are a vanity metric. The real question is: does it send traffic and sales to your website? Searching for good questions is essential. To find these questions easily, enter quora. That means: any answer you write here will also show up on Google, thereby sending you more referral traffic! If you want somebody to read your answer, be glued to its story and then click upvote or share, you have to craft compelling copy.
Fortunately, there are copywriting formulas that make this easier, one of which is the AIDA formula. A ttention: Capture their attention with something catchy or relevant. I nterest: Tell them interesting facts, uses, examples, or stories.
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page SERP rankings. You should always thoroughly research websites within your industry to pitch. Social media is huge for attracting visitors. Here are some ways it should be used to increase website traffic:. Advertising through paid search, social media and display ads can be an efficient way to increase website traffic. Once campaigns begin, see how audiences behave with various keywords.
Promoting content through email newsletters is an effective way to increase website traffic. Here are a few email marketing best practices:. Industry influencers are eager to share content that their followers will love. Businesses can connect with influencers in a few ways, including:. Giving prospects something of use is a great way to drive more traffic. To do this, analyze your website using platforms, such as Crazy Egg , to see where you're losing and gaining visitors. With this information at your disposal, you can create the right content to drive the right traffic to your website.
We know that customers are more likely to buy from organizations with excellent word of mouth, but how do you create great word of mouth? First, delight your customers. Second, work with influencers. Influencer marketing isn't a passing fad. In fact, it's a budget-friendly option to drive traffic to your website. When influencers post discount codes, links, reviews, or giveaways, you are tapping into their audience to drive traffic to your website.
Using your current readers and customers is a great way to drive traffic to your website. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.
To get started with this, build an email list or grow your current list. Below are a few strategies you can use:. Pro Tip: Learn how to build an email list from scratch here or grow your email list here. The more brand recognition you have, the more traffic you will drive to your website. One way to achieve brand recognition is to be active and engaged within the market. You can implement an engagement strategy today by participating in Facebook group discussions in your industry, answering questions on public forum websites, and interacting with your followers on social media.
One of my favorite brands on social media is Taco Bell. Taco Bell delights its customers on social media just about every day. In the example above, Taco Bell uses a simple tweet from a customer to engage with them and build community organically.
Just remember to be helpful and human. No one likes spammy links or self-serving rhetoric when they're asking a quick question online. On-page SEO can help your website rank higher in search engines and bring in more traffic. Showing up in search engines will generate more traffic for your site. In order to drive traffic to your site, you need to rank high in search engines. In order to rank higher in search engines, you need to be an authority in your industry.
If websites with high authority link to your site, that gives you more credibility. Irina Nica , senior content strategist at HubSpot says, "There are two main ways in which high-quality backlinks can help drive more traffic to a website: boosting ranking and driving referral traffic.
On the one hand, backlinks are one of the most important ranking factors for every major search engine out there.
By constantly earning high-quality backlinks from relevant websites, you'll improve your rankings in SERP and, as a result, see a lift in your organic traffic. Nica adds, "On the other hand, backlinks can also drive a substantial amount of referral traffic. That's something to be expected if you get mentioned on a popular news website. You can also see referral traffic coming through if you're mentioned and linked to in an article that's already ranking well for high search volume keywords and is getting a constant flow of traffic.
Pro Tip: Want to learn how to earn backlinks? Find out more here. It's time to add video marketing to your content strategy because the audience is looking for video content. Want to get started today? Learn everything you need to know in our ultimate guide to video marketing. Need content to drive traffic to your site but struggling to come up with ideas? I get it.
A great way to overcome this hurdle is to repurpose old content. Take a well-performing blog post and repurpose that into a video. Or if you have a podcast that did really well, write up a blog post on that topic. Using content that has already performed well will continue to drive traffic to your site.
To drive traffic to your website, it's important to be a student of SEO. These tools will help you learn and analyze what's working on your site and what isn't.
Plus, these help you come up with ideas for content that has the potential to generate high traffic. Check out our roundup of the best SEO tools to monitor your website. Historical optimization is the process we use at HubSpot to update old blog content and generate more traffic and leads. If you're anything like us, a majority of your monthly blog views and leads come from older posts. She says, "Historical optimization is a tactic best-suited for a blog that's been around for several years because you need to 1 be generating a significant amount of organic search traffic, 2 have built up a critical mass of blog subscribers and social media followers, and 3 have a sizable repository of old posts at your disposal.
Vaughan adds, "Historical optimization should be a piece of your overall blogging strategy — not the whole strategy. Pro Tip: Follow her step-by-step process for historical optimization.
Remember in "The Little Mermaid" when Ariel wanted to go where the people were? That same principle applies to digital marketing. In order to drive traffic to your website, it's important to show up where people are searching. Voice search is an increasingly important area in which to rank. In fact, according to eMarketer , voice searches will have increased 9. That's why optimizing your content for voice search is essential.
If your company is a brick-and-mortar store, local SEO is an important factor to consider. My colleague, Kelsey Smith, wrote about it in this blog. She says, "To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user. For example, when someone types in "best soul food restaurant" on Google, the results are generated by the user's location.
Tools such as Google My Business and Moz Local help businesses manage their directory listings and citations so they show up in local searches. This interesting image of pixels can drive traffic to your website from just about anywhere with a flat surface.
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