Around , Emile Orosdi became a co-proprietor and in , the business was acquired by Ernest Wertheimer, who had already established a reputation of producing perfumes, theatrical makeup, and a best selling rice face powder called Java.
Bourjois invented the first dry rouge in , and marketed the first powder compact. In the s, Bourjois had set up an office in New York City..
Manon Lescaut was one of the earliest Bourjois fragrances, introduced in In , Pierre and Paul Wertheimer took over direction of Bourjois, with a new focus on modern, contemporary style. They wanted to move away from the traditional floral fragrances. Their fragrance Mon Parfum was launched in , with the idea that "my perfume reflects my personality.
The Wertheimer Brothers made a fortune thru theatre and vaudeville by peddling their products and met Coco Chanel while she was dancing as a showgirl. The Wertheimers cut a deal with her and would also the be the owner of Chanel perfumes. In , the Nazi Luftwaffe started to drop their bombs near London, where the target was the Croydon airfield and adjacent factories producing wartime components. British Hurricane fighter jets pursued the enemy bombers. Two German Messerschmitt fighter planes crashed into the heavily populated suburbs.
Paul Douglas, vice president of Bourjois, Inc. The British Bourjois factory was partially converted to war production, in this case manufacturing shaving soap which was supplied to the British Army. The factory did not actually make the soap on the premises, they purchased a pre-made soap base, added the requisite perfuming agents, pressed the soap base into cakes, packaged and sold the product under the Bourjois name.
The factory also produced the one of the world's most beloved perfumes, Evening in Paris, as well as other popular scents such as Ashes of Roses, Kobako and Mais Oui. Bourjois was a perfumer beginning in The history of Bourjois lies in Parisian theaters and cabarets. Blushes and perfumes were created for actresses by comedian Joseph-Albert Ponsin from his own apartment!
The java rice powder is launched in It is an immediate success. One tip was for length, the other for volume. Face foundations powders concealers blushes primers bronzers highlighters all face products.
Brow Palette. Today, Paris is the pride of the Parisian woman who increasingly surrounds its environs. Active and nonchalant, intellectual and vibrant, carefree and whimsical, with many qualities, she can be contradictory, cheeky or unpredictable, but above all she is independent … You will find her at the forefront of fashion and trends.
From London to Beijing and Tokyo to Madrid, Bourjois addresses itself to the would-be Parisian women of the world, always with humor. To keep them smiling, the messages are funny, with poetic and quirky names. It is a joy to be a woman who plays the Bourjois makeup game! Active and nonchalant, intellectual and vibrant, carefree and whimsical, with many qualities, she can be contradictory, cheeky or unpredictable, but above all she is independent ….
This time around, it's French firm Bourjois. Pot of gold Bourjois blusher — the original and best. Topics Fashion A brief history of Beauty blogposts.
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